BUNNYHOP CYCLERY CAFÉ
BRANDING + DESIGN + ILLUSTRATION
Rubber meets the road with this budding company in New Orleans, LA…
Bunnyhop Cyclery Café is a coffee shop that caters to cyclists and cycle culture in the New Orleans area. With miles of bicycle lanes, pedestrian traffic is a way of life in the Big Easy. This startup needed their branding with a shot of espresso to get things off to a good start.
New Orleans is a commuter city with bicycling being a primary means of transportation to and from work. This culture has fostered the introduction of a growing numbers of bike lane networks. Less than 10 years ago, the city had fewer than 11 miles of bike lanes. Now, the city has over 100 miles of bike lanes and a bike share program. Pairing this with the fact that New Orleans is the country’s most prodigious java-handling port, makes Bunnyhop Café a recipe for instant success…with the right branding.
THE FACTS
With Bunnyhop opening its doors as a new startup coffee shop, it needs a complete brand identity and brand toolkit. This will require packaging, food wrapping, cookie containers and cup designs. The big idea is that this shop will serve bicycle commuters, pedestrians, people in need of bike repairs, and anyone else who appreciates good coffee.
THE PROBLEM
01
Implement colorful, modern design that appeals to millennials, working-age adults, and growing cyclist communities.
OPPORTUNITIES
02
Utilize bike parts as design elements for pattern and a modern art aesthetic.
03
Develop custom packaging for cookies, food wrapping, bicycle repair accessories, and cup holder.
04
Through design, showcase the client’s unique selling point (USP) of offering quality coffee, food, and bicycle repair/maintenance service.
LOGO
IMAGERY & TYPOGRAPHY
COLOR PALETTE
ELEMENTS & MOTIF
