Sweet Mississippi Tea Festival
BRANDING + ILLUSTRATION + PRINT
A brand expansion and launch utilizing custom illustration, whimsy, and Southern charm…
Nestled in the Deep South is a small town called Poplarville. This Mississippi locale has all the Southern charm of Dolly Parton and food that matches anything from Grandma’s kitchen. This project explores the essence of sweet tea, memories, and a nod to times past.
The Sweet Mississippi Tea Festival is held in Poplarville, Mississippi. The population is rural (about 3k) and the town is a 45 minute drive to three major cities. New Orleans, Louisiana is a 1.25 hour drive.
THE FACTS
The festival had a two-year absence due to the pandemic. The existing branding consisted of a primary and secondary logo, and minimal color palette. The festival organizers wanted to expand the branding to make the event more appealing to locals and others within driving distance. Additionally, the festival sought to highlight sweet tea culture in South Mississippi as a friendly, elevated experience.
THE PROBLEM
01
Explore a wider color palette that will appeal to larger audiences.
OPPORTUNITIES
02
Create a typographic palette that will resonate with the mood of the event.
03
Craft custom illustrations that can be utilized in the brand toolkit.
04
Identify and utilize a brand voice and tone that is playful and welcoming.
LOGOS
COLOR PALETTE & MOTIFS
CUSTOM ILLUSTRATIONS
